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EXPERIENTIAL MARKETING: SECRETS, STRATEGIC, AND SUCCESS STORIES FROM THE WORLDS GREATER

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As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a changing generation of customers, companies must embrace and deploy a new marketing mix, driven by a more effective discipline: experiences.

Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships, and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express, and others--forge the next chapter of marketing as experiential brands.

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Ketersediaan

1053 BIC

330 SMI e

BI Corner SMKN 10

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

330 SMI e

Penerbit

Jakarta : JAVABOOKS INDONESIA., 2016

Deskripsi Fisik

227 halaman

Bahasa

Indonesia

ISBN/ISSN

9781119145875

Klasifikasi

330

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

PERTAMA

Subjek

BI CORNER

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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